In the wake of the Covid pandemic, the real estate market changed in fundamental ways. Some of those changes are about where people want to live. After all, social distancing is a lot easier when you don't live in the heart of an urban jungle.
Some of it falls into the domain of marketing. After all, nobody attends an open house when they worry they'll get sick there. That means property owners needed and still need a new take on their marketing strategy. So, how do you create an effective real estate marketing strategy amid all this change.
Keep reading for some key ideas.
At the height of the pandemic, a bit over 40% of adult workers went remote for their jobs. That means that all those adults who decided that digital life wasn't for them got a crash course on the Internet. They went from digital tourists to digital natives almost overnight.
It also means they grew very comfortable with shopping online for everything. That means you need solid digital marketing in place to attract all of these new converts to the church of online shopping.
That means you need digital tools in place, such as an up-to-date website, social media profiles, and even a YouTube channel if you think you can generate enough content for it.
Keep Revisiting Your Strategy
For a lot of businesses, a marketing strategy can go unchanged for years at a time. Their industries don't change often enough to warrant a lot of major adjustments. Real estate lives in a state of constant flux.
That means you must track real estate trends both in your area and nationwide. Tracking these trends lets you adjust everything from the language in your property listings to where you focus your marketing dollars.
It also means you must revisit your real estate marketing strategy at least once a year.
Get Outside Help
Marketing in the modern era is a very different animal than it was even 15 years ago. It takes a lot of technical know-how just to get a website up and running. Then you must factor in issues like SEO, digital marketing channels, and marketing platforms.
If your expertise isn't in marketing, all of those technical elements in marketing can prove overwhelming. This is where a property management service can help. Many of them include real estate marketing as part of their service package.
Getting Your Marketing Strategy in Order
Getting your real estate marketing strategy in order is really another way of saying you must get your digital marketing in order. The pandemic pushed almost everyone into shopping for everything online. That means you need a rock-solid online presence.
You get that kind of presence from a top-shelf website, carefully managed social media profiles, and dynamic content on sites like YouTube. It also means targeting your content to your geographic area, which means minding things like local SEO.
Investor's Realty helps Denver-Area property owners with Property management services, including marketing. For more information, contact Investor's Realty today.