The Denver metro area has a healthy vacancy rate of 3.8%, and the rental market is in good condition. There are a lot of potential tenants out there just waiting for the right place.
So, how do you reach out to the best Denver tenants? No doubt the competition is fierce, but you can gain an edge if you cater to the right audience and hone your marketing. Here's what you need to do.
Take High-Quality Photos
Quality Denver tenants won't want to go near your rental unless you have great visuals and compelling copy to sell it. That's why taking high-quality photos or videos is so crucial.
If the unit or home is currently occupied, make sure the renter reduces clutter as much as possible and cleans up to make the space look inviting prior to you taking photos.
Try to take pictures in natural light to show the best view of the property. If you can't, turn on some lamps.
Take photos from different angles to give potential tenants a good idea of the size and layout of the place. This is where video can make a huge difference. A quick video of the unit tells an applicant much more about a place than a photo can.
Highlight the Best Features
If you want to create interest, you need to highlight the best features of the property. These include key features of the home or apartment, such as a washer and dryer or gas stove. Mention important details such as park views or lots of natural light.
You also want to mention the parking situation and talk about proximity to highways, shopping, and dining. If the building has a laundry facility, pool, or fitness room, don't forget to talk about it in the copy.
If you want to outpace your competitors, you need to talk about all the features that make your property a great place to call home.
Write Compelling Copy
Not everyone is a storyteller, but you need to write ad copy that captures their interest. That means having the perfect headline, a detailed description, and key information such as:
- Square footage
- Number of bedrooms
- Number of bathrooms
- Whether it has AC
- If heat is included
- Pet policy
- Parking situation
You might only have a few seconds to make an impression. Having a short but enticing headline is the first step.
Mastering tenant advertising takes time and skill, which is why it could greatly benefit you to invest in professional marketing services.
Choose the Right Platform
Tenant marketing is all about knowing where your target audience exists. Are they on Facebook, Zillow, Craigslist?
To have the widest reach, you'll need to advertise on multiple platforms. Monitor your ad to see if it's working or not. You can always adjust the copy or picture if it's not bringing the results you want.
Post ads on social media and make them shareable. The more people that see your ad, the better your chances of scoring a quality tenant!
Find the Perfect Denver Tenants
If you want to find the best Denver tenants for your rental property, you need to start with these tips. Of course, you don't have to do it all alone.
Let us help you land the ideal renter. Learn more about our property management services, including tenant screening, and send us a message to get started today!